International Business in the Middle East / Erdener Kaynak.

Format:

Book

Contributor:

Kaynak, Erdener, editor.

Series:

De Gruyter studies in organization ; 5.

de Gruyter Studies in Organization ; 5

Language:

English

Subjects (All):

International business enterprises--Middle East.

International business enterprises.

Corporations, Foreign--Middle East.

Corporations, Foreign.

Industrial management--Middle East.

Industrial management.

Marketing--Middle East.

Marketing.

Physical Description:

1 online resource (296 pages) : illustrations.

Edition:

Reprint 2015

Place of Publication:

Berlin ; Boston : De Gruyter, [2015]

Language Note:

English

Contents:

Frontmatter

Foreword / El-Ansary, Adel I.

Preface

Contents

Part One. International Business Concepts in the Middle East

Chapter 1. International Business in the Middle East / Kaynak, Erdener

Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East / Kaynak, Erdener

Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East / El-Ansary, Adel I.

Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework / Yaprak, Attila

Chapter 5. International Diversification and Investments in the Middle East / Geyikdagi, Yasar M. / Geyikdagi, Necia V.

Chapter 6. International Technology Transfer in the Middle East / Erdilek, Asim

Part Two. Management Practices

Chapter 7. International Business and the Middle East: Recent Developments and Prospects / Ajami, Riad A.

Chapter 8. Managerial Practices in the Middle East / Yücelt, Ugur

Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction / Ajami, Riad A.

Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia / Ali, Abbas / Swiercz, Paul M.

Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers / Razzouk, Νabil Y. / Masters, Lance A.

Part Three. Marketing Practices

Chapter 12. Consumer Market Environment in the Middle East / Amine, Lyn S. / Cavusgil, S. Tamer

Chapter 13. An Analysis of the Current Status of Marketing in the Middle East / El-Haddad, Awad B.

Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other / Kaynak, Erdener / Gürol, Metin Ν.

Chapter 15. The Prospects for Export Marketing to Egypt / Rice, Gillian / Mahmoud, Essam

Part Four. The Future of International Business in the Middle East

Chapter 16. Future Directions for Marketing and Management in the Middle East / Kaynak, Erdener

References

The Editor

The Authors

Author Index

Subject Index

Backmatter

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Sep 2019)

ISBN:

9783110852172

3110852179

OCLC:

979639474