Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 / Sean Nixon.

Format:

Book

Author/Creator:

Nixon, Sean, 1966- author.

Series:

Studies in popular culture (Manchester, England)

Studies in popular culture

Language:

English

Subjects (All):

Advertising--Social aspects--Great Britain.

Advertising.

Advertising--Social aspects--United States.

Advertising--Economic aspects--Great Britain.

Advertising--Economic aspects--United States.

Popular culture--Great Britain.

Popular culture.

Popular culture--Great Britain--American influences.

Popular culture--United States.

Nineteen fifties.

Nineteen sixties.

Physical Description:

1 online resource (xiv, 212 pages) : illustrations (black and white), digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

Manchester : Manchester University Press, 2013.

Summary:

'Hard Sell' explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements.

Contents:

The advertising industry in the age of affluence

Apostle of Americanization? : J. Walter Thompson, advertising and Anglo-American relations

Understanding the ordinary women : consumer research and the mass-market housewife

'A challenge both alarming and alluring' : the birth of television advertising

'All mod cons' : television advertising, the housewife and domestic life

Welcome intrusion? : television advertising and the viewing public

'Trading on human weakness' : advertising, morality and consumer desire.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (viewed on June 5, 2026).

ISBN:

9781526111166

1526111160

9781526111173

1526111179

OCLC:

980762766