Business In Blue Jeans : How To Have A Successful Business On Your Own Terms, In Your Own Style

Format:

Book

Author/Creator:

Baroncini-Moe, Susan.

Language:

English

Subjects (All):

Business.

Management.

Small business.

Business planning--Management.

Business planning.

Business enterprises.

Entrepreneurship.

Success in business.

Local Subjects:

Business.

Management.

Small business.

Physical Description:

1 online resource (231 p.)

Edition:

1st ed.

Other Title:

Business In Blue Jeans

Place of Publication:

New York : Sound Wisdom, 2013.

Language Note:

English

Summary:

Reviews: This is the best little 'how-to' book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read. --Larry Winget, television personality and 5 time bestselling author, including the #1 bestseller: Shut Up, Stop Whining and Get A Life Everything you need to start your own business is here! Susan delivers much more than the usual 'how to' stuff, instead guiding you to first build the mindset to achieve your dreams. How I wish I had Business in Blue Jeans when I started my

Contents:

Cover; CONTENTS; PREFACE; INTRODUCTION; You Are Not Alone; There Is No "Get Rich Quick" in Business; It's Never Too Late; It Doesn't Matter Where You Are Right Now; "Wait...business fundamentals? Pfft! I need advanced help!"; My Style, My Way vs. Your Style, Your Way; What You Can Expect; BRAIN JUNK; The One Factor I Can't Account For; Don't Skip This Stuff!; "Grasshopper Mode"; The Mindset Factor; What's Wrong With Being a Dreamer?; What Comes Next; The Voices in Your Head; Replacing Negative Thoughts; Other Tools and Strategies; Creating the Success Mindset; Planning Your "Whys"

Authenticity and Your Real StoryThe Big Stretch; Finding "Your Happy Place"; When It's Time to Find Help; Taking Care of Yourself; Sleep; Exercise; Nutrition; Stress; Time Management; Relationships; Your Work Ethic; Your Money Mindset; THE FIRE; Why Fire Matters; Two Sources of the Fire; Why You Need Both the Heart and the Glow; The Heart; The Glow; A Note on Purpose; The Extinguishers; The Kitchen Sink; No Fire; Uncertainty; Grandiosity; Time; The Ember Challenge; The Fire, Properly Channeled; EXPERTISE; What Is Expertise?; Why Does Expertise Matter?; Your; Business

What If You Don't Have Expertise?Discovering Your Expertise; When It's Okay Not to Have Expertise; Developing Your Expertise; PACKAGING; The Interplay; The Weirdness; Packaging the Sweet Spot Into a Business; Getting Your Ducks in a Row; Writing Your Mission Statement; Drawing Lines in the Sand; Be Prepared; Your Target Market; Analyzing Your Peers; Product and Service Offerings; Your Business Model; Delivering Products and Services; Turn Your Industry on Its Ear; Packaging Your Sweet Spot Into a Brand; What the Heck Is "Branding" Anyway?; Why Does Branding Matter to My Small Business?

Creating (or Revamping) the Brand IdentityStyling the Brand; LEANING INTO YOUR MARKETING; What Is Marketing?; Creating a Marketing Plan; Leaning In: The Philosophy; The Big Mistakes in Marketing; Broadcasting; Ignoring Your Audience; The Keys to Leaning Into Your Marketing; Targeting; Engagement; Consistency; Educating Your Target Market; Marketing with Conscience; The Container Store; Whole Foods; When to Market With Conscience; Extraordinary Customer Experiences; How to Create an Extraordinary Customer Experience; THE VILLAGE; Who You Need in Your Village; Masterminds; Networks

AdministrativeAdvisory; A Few More Words; Join the Business in Blue Jeans Community; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781937879211

1937879216

OCLC:

831118492