Better data visualizations : a guide for scholars, researchers, and wonks / Jonathan Schwabish.

Format:

Book

Author/Creator:

Schwabish, Jonathan A., author.

Language:

English

Subjects (All):

Information visualization.

Visual analytics.

Physical Description:

1 online resource (368 pages) : illustrations

Place of Publication:

New York : Columbia University Press, [2021]

System Details:

Mode of access: World Wide Web.

Summary:

Now more than ever, content must be visual if it is to travel far. Readers everywhere are overwhelmed with a flow of data, news, and text. Visuals can cut through the noise and make it easier for readers to recognize and recall information. Yet many researchers were never taught how to present their work visually. This book details essential strategies to create more effective data visualizations. Jonathan Schwabish walks readers through the steps of creating better graphs and how to move beyond simple line, bar, and pie charts. Through more than five hundred examples, he demonstrates the do's and don'ts of data visualization, the principles of visual perception, and how to make subjective style decisions around a chart's design. Schwabish surveys more than eighty visualization types, from histograms to horizon charts, ridgeline plots to choropleth maps, and explains how each has its place in the visual toolkit. It might seem intimidating, but everyone can learn how to create compelling, effective data visualizations. This book will guide you as you define your audience and goals, choose the graph that best fits for your data, and clearly communicate your message.

Contents:

Frontmatter

CONTENTS

INTRODUCTION

PART ONE: PRINCIPLES OF DATA VISUALIZATION

1. VISUAL PROCESSING AND PERCEPTUAL RANKINGS

2. FIVE GUIDELINES FOR BETTER DATA VISUALIZATIONS

3. FORM AND FUNCTION: LET YOUR AUDIENCE'S NEEDS DRIVE YOUR DATA VISUALIZATION CHOICES

PART TWO: CHART TYPES

4. COMPARING CATEGORIES

5. TIME

6. DISTRIBUTION

7. GEOSPATIAL

8. RELATIONSHIP

9. PART-TO-HOLE

10. QUALITATIVE

11. TABLES

PART THREE: DESIGNING AND REDESIGNING YOUR VISUAL

12. DEVELOPING A DATA VISUALIZATION STYLE GUIDE

13. REDESIGNS

CONCLUSION

APPENDIX 1: DATA VISUALIZATION TOOLS

APPENDIX 2: FURTHER READING AND RESOURCES

Acknowledgments

References

Index

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780231550154

0231550154

OCLC:

1164823539