Make Your Small Business A Winner [electronic resource] : Teach Yourself

Format:

Book

Author/Creator:

Hipkiss, Anna.

Series:

TY Business Skills

Language:

English

Subjects (All):

Small business--Management.

Success in business.

Local Subjects:

Small business--Management.

Success in business.

Physical Description:

1 online resource (370 p.)

Place of Publication:

London : Hodder Education, 2010.

Language Note:

English

Summary:

Turn a good buisness into a great business with this invaluable guide.

Contents:

Cover; Book title; Contents; Meet the author; Only got a minute?; Only got five minutes?; Diagnostic kit - finding a winning formula; Part 1 Diagnosis: the top ten reasons why small businesses fail; 1 Costs too high; Company profile: Jelonair; Lessons learned; Success tactics; Your health check: key questions to ask; 2 Running out of cash; Company profile: Abacus E-media; Lessons learned; Success tactics; Your health check: key questions to ask; 3 Lack of management controls; Company profile: Crowell & Son; Lessons learned; Success tactics; Your health check: key questions to ask

4 Funding problemsCompany profile: Axilia Surveys; Lessons learned; Success tactics; Your health check: key questions to ask; 5 Loss of focus; Company profile: Domane Interiors; Lessons learned; Success tactics; Your health check: key questions to ask; 6 Sales too low; Company profile: Fennymall Sandstone Ltd; Lessons learned; Success tactics; Your health check: key questions to ask; 7 Quality of service; Company profile: Ronaldson Rey; Lessons learned; Success tactics; Your health check: key questions to ask; 8 Market changes; Company profile: Crozby Dezign; Lessons learned; Success tactics

Your health check: key questions to ask9 Bad debt; Company profile: Lyne-Light; Lessons learned; Success tactics; Your health check: key questions to ask; 10 External factors - acts of God; Company profile: Daniels Donovan; Lessons learned; Success tactics; Your health check: key questions to ask; Part 2 Solutions: the top tactics for success; 11 The key - finding time; How to recognize the signs; Working out what is important; Making it happen; Making the changes stick; The too-difficult pile; Finding help and support; Steps to success: key questions to ask

12 To lead or to manage the business?The difference between leadership and management; Leadership; Delegated management; DIY management; Steps to success: key questions to ask; 13 A financial feel for the business; Understanding profit; Understanding cash; Managing your cash flow; Managing your profit; Steps to success: key questions to ask; 14 Plan and evaluate; Why plan?; What to evaluate; Making planning an easy habit; Planning change; Steps to success: key questions to ask; 15 A passion for what you do; The passion test; Communicating passion; Rekindling passion

Steps to success: key questions to ask16 Getting and taking advice; Your views on advice; When to get advice; Choosing an adviser; What to take advice on; Steps to success: key questions to ask; 17 A feel for the market; What is your market?; Defining your market position; Expansion and diversification; Pricing strategy; Review of marketing methods; Steps to success: key questions to ask; 18 Getting the best from your people; Culture and values; Recruitment and selection; Induction; Training and development; Setting goals and standards; Motivation and assessment; Rewards

Steps to success: key questions to ask

Notes:

Description based upon print version of record.

ISBN:

1-283-01034-8

9786613010346

1-4441-2492-7

OCLC:

703137855