5 keys to understanding China : a Samsung veteran shares how to succeed in China / Ryu Jaeyun.

Format:

Book

Author/Creator:

Jaeyun, Ryu, 1962- author.

Language:

English

Korean

Subjects (All):

Business enterprises, Foreign--Government policy--China.

Business enterprises, Foreign.

Investments, Foreign--China.

Investments, Foreign.

National characteristics, Chinese.

China--Economic conditions--2000-.

China.

China--Commercial policy.

China--Foreign economic relations.

China--Social conditions--2000-.

Physical Description:

1 online resource (266 pages) : illustrations

Edition:

English edition.

Other Title:

Five keys to understanding China

Place of Publication:

Irvine, California : Seoul Selection, [2016]

Language Note:

In English and Korean.

Summary:

A former Samsung negotiator with twenty years of experience in China shares his insights on Chinese culture as well as practical tips for doing business with the Chinese. Drawing on firsthand knowledge of the Chinese market, the author guides readers through the ins and outs of localization and negotiation. In China, he argues, a society deeply informed by a Sinocentric worldview, Western-defined global standards won't get you very far; to succeed in doing business there, a correct understanding of Chinese national pride, among other things, is essential. The author is recognized as a China expert by the Chinese themselves, having even being invited to lecture at the Central Party School, where elite members of China's Communist Party are trained. His vivid accounts of his own business dealings in China are interspersed with incisive commentary on the definitive elements of Chinese culture for a fascinating read.

Notes:

"The original Korean-language edition was published by Century One Publishing Corp"--Page facing title page.

Description based on print version record.

ISBN:

1-62412-079-2