No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / by Dan S. Kennedy and Matt Zagula.

Format:

Book

Author/Creator:

Kennedy, Dan S., 1954-

Contributor:

Zagula, Matt.

Series:

No B.S.

Language:

English

Subjects (All):

Marketing.

Customer relations.

Trust.

Physical Description:

1 online resource (289 p.)

Place of Publication:

Irvine, CA : Entrepreneur Media, 2012.

Language Note:

English

Summary:

? My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights." -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized ?millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, sh

Contents:

Contents; Preface: What If Everything You Were Taught and Believed About Successfully Connecting with Clients WAS WRONG?; 1. Trust-Based Marketing as the Path to Wealth; "But MY Business Is Different..."; Trust, Relationship, Equity, and Wealth; Let's Go Through a Consulting Session on This; A Wealth Secret from Warren Buffett; Your Navigational System; What Do People REALLY Exchange Money For?; 2. Trust Without Trying Is No Longer Enough; Much Undeserved Trust Occurs; Where Trust Comes From; Trust as Supreme Marketing Advantage; How Does Trust Affect Buying Decisions?; Trust Is Rarely Rational

The Trust Virus3. Underestimating the Difficulty of the Task; The Fears that Face Them; The Problem Isn't Just Distrust of Salespeople; A Tactical Suggestion: The Positive Power of Negative Preparation; One More Warning: The Trouble with True Superiority; Entitlement Doesn't Work in the Marketplace; You Simply Can't Rely on Entitlement in the Marketplace; 4. What Do Clients REALLY Want to Know?; Into the Repair Shop We Go, Roll Up Your Sleeves; A Valuable Tactical Exercise; 5. How NOT to Be Another Salesman

If It Looks Like a Salesman, Walks Like a Salesman, and Quacks Like a Salesman, Hey It's a Salesman!The Top Ten Ways People Know You're a Dangerous Salesman; Trust-Based Marketing Requires Selling via Media Without Screaming ""Salesman""; The Power of the Principle of the Delayed Sale; Tactical Exercise: Differentiate or Die!; 6. The Suze Orman Factor; 7. Publish or Perish; Don't Turn Molehills into Mountains; Tactical Advice: How to Get Your Book Done, Right, Fast (Even if You Think You Can't Write); Why Promotional Publishing Is So Important

8. All Media Is NOT Equal: High-Trust vs. Low-Trust Media, Online vs. Offline MediaOnline vs. Offline; Media Integration, for One and All; Offline Media's Superiority in Creating Trust; 9. Creating Trust ONLINE - Pipe Dream?; The Choice: Brand/Image Like Almost Everybody Else or Interested Prospects Inviting You In; 10. Don't Get Google Slapped; Nothing Stops Trust in Its Tracks Faster Than the Google Slap; Here's the Foolproof Way to Avoid the Slap; 11. How Familiarity Breeds Trust; Small = Speed to Familiarity; There's Science Behind All This; 12. The Unmatched Power of Affinity

MatchmakingBirds of a Feather Really Do Flock Together; Tactical Opportunity: A Trust-Based Marketing Tool: ""Find Yourself Here. . . ""; A Remarkably Simple Tactical Example of the Power of Affinity; The Power Formula: Affinity + Specific Reason Why; 13. Establishing and Asserting Your Authority; Why and How Unique Authority May Be Your Gold Key; How Authority Governs Income; Tactical Advice; 14. The Power of Prescription; Why Doesn't Your Selling Work Like This?; How Matt Zagula and I Position to Prescribe; If You Want to Argue That Your Business Is Different. . .

What Place Do You Want, in Your Prospect's Mind?

Notes:

Description based upon print version of record.

ISBN:

1-61308-176-6

OCLC:

818858159