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Brand busters [electronic resource] : 7 common mistakes marketers make : lessons from the world of technical and scientific products / Chris Wirthwein.
- Format:
- Book
- Author/Creator:
- Wirthwein, Chris.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Genre:
- Electronic books.
- Place of Publication:
- Ithaca, N.Y. : Paramount Market Pub., c2008 (Norwood, Mass. : Books24x7.com [generator])
- Language Note:
- English
- Notes:
- Title from title screen.
- Digitized and made available by: Books24x7.com.
- Includes bibliographical references and index.
- ISBN:
- 1-4619-4879-7
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