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Visual merchandising : window and in-store displays for retail / Tony Morgan.
- Format:
- Book
- Author/Creator:
- Morgan, Tony.
- Language:
- English
- Subjects (All):
- Display of merchandise.
- Show windows.
- Physical Description:
- 1 online resource (208 p.)
- Edition:
- [2nd ed.].
- Place of Publication:
- London : Laurence King Pub., 2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
- Contents:
- Preface
- The History of Visual Merchandising
- The Role of a Visual Merchandiser
- The day-to-day role of a visual merchandiser
- Training
- Visual merchandising in a department store
- Visual merchandising of multiple chain stores
- Visual merchandising of small retail outlets
- Measuring success
- Store Design
- What is store design?
- Why is store design important?
- Who designs the store?
- How does store design work?
- Store study: Kurt Geiger
- Windows
- Getting to know your windows
- Planning a window display
- Themes and schemes
- Budgeting
- Props
- Designing a window display
- Store study: Printemps
- Color
- Window prepping
- Installing the window display
- Store study: Louis Vuitton
- Lighting
- Signage and graphics
- Window calendar
- Window standards and maintenance, and budget
- Store study: Fortnum & Mason
- In-store Visual Merchandising
- Product adjacencies
- Floor layouts
- Store study: Matthew Williamson
- Fixtures
- Wall fixtures
- Product handling
- Store study: Flight 001
- In-store displays and trend areas
- Point of purhase and add-on sales
- Clearance merchandise
- Signage and tagging
- Ambience
- Retail standards and maintenance, and budget
- Virtual visual merchandising
- Store study: Topshop
- Mannequins
- Sculpting
- Purchasing mannequins
- Dressing a mannequin
- Securing a mannequin
- Grouping mannequins
- Maintenance
- The Visual Merchandiser's Studio
- The visual merchandiser's toolbox
- Health and safety
- Lighting chart
- Glossary
- Further reading
- Acknowledgments.
- Notes:
- Includes bibliographical references.
- Description based on title page of print version.
- Includes index.
- ISBN:
- 1-78539-168-2
- 1-78067-092-3
- OCLC:
- 908338232
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