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Multicultural intelligence [electronic resource] : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation / David R. Morse.
- Format:
- Book
- Author/Creator:
- Morse, David R., 1961-
- Language:
- English
- Subjects (All):
- Target marketing--United States.
- Target marketing.
- Market segmentation--United States.
- Market segmentation.
- Minority consumers--United States.
- Minority consumers.
- Genre:
- Electronic books.
- Place of Publication:
- Ithaca, N.Y. : Paramount Market Publishing, c2009 (Norwood, Mass. : Books24x7.com [generator])
- Language Note:
- English
- Notes:
- Title from title screen.
- Digitized and made available by: Books24x7.com.
- Includes bibliographical references and index.
- ISBN:
- 1-4619-1929-0
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