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The 85% niche [electronic resource] : the power of women of all colors, Latina, Black, Asian / Miriam Muléy.
- Format:
- Book
- Author/Creator:
- Muléy, Miriam.
- Mulâey, Miriam., Author.
- Language:
- English
- Subjects (All):
- Women consumers--United States.
- Women consumers.
- Minority consumers--United States.
- Minority consumers.
- Consumers, Black--United States.
- Consumers, Black.
- Hispanic American consumers--United States.
- Hispanic American consumers.
- Target marketing--United States.
- Target marketing.
- Women in marketing--United States.
- Women in marketing.
- Genre:
- Electronic books.
- Place of Publication:
- Ithaca, N.Y. : Paramount Market Pub., c2009 (Norwood, Mass. : Books24x7.com [generator])
- Language Note:
- English
- Contents:
- Economic opportunity 1: Women
- The power of women of all colors
- Where diversity trumps gender
- Latina voices
- Black voices of the African diaspora
- Asian-American voices
- Mothers of color
- Entrepreneurial women of power
- Corporate commitment and marketing strategy
- Automotive spotlight: General Motors Corporation
- Beauty products spotlight: Avon Products, Inc.
- Financial services spotlight: Comercia Incorporated
- Appendix, The boardroom circle: 85% niche leadership interviews.
- Notes:
- Title from title screen.
- Digitized and made available by: Books24x7.com.
- Includes index.
- ISBN:
- 1-4619-4449-X
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