The mood of information : a critique of online behavioural advertising / Andrew McStay.

Format:

Book

Author/Creator:

McStay, Andrew, 1975- author.

Language:

English

Subjects (All):

Consumer behavior.

Internet advertising.

Physical Description:

1 online resource (198 p.)

Edition:

First edition.

Place of Publication:

New York : Continuum International Pub. Group, 2011.

Language Note:

English

Summary:

"The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within. Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information."--Bloomsbury Publishing.

Contents:

Chapter 1: Introduction - Setting the Scene

Chapter 2: Exploring the Controversy over DPI and Phorm

Chapter 3: Self-interest, Rationality and Regulation

Chapter 4: Artificial Barriers?

Chapter 5: Controlling the Mood of Information

Chapter 6: Compiling Interiority

Chapter 7: Conclusions

Reference List

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references (pages 159-183) and index.

ISBN:

9786613089090

9781441125354

1441125353

9781628928426

1628928425

9781283089098

1283089092

9781441133328

1441133321

OCLC:

721194825