B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gebarowski.

Format:

Book

Author/Creator:

Siemieniako, Dariusz, author.

Gębarowski, Marcin, 1976- author.

Language:

English

Subjects (All):

Relationship marketing--Management.

Relationship marketing.

Physical Description:

1 online resource (169 p.)

Place of Publication:

Newcastle upon Tyne, [England] : Cambridge Scholars Publishing, 2016.

Summary:

The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate tr

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed June 16, 2016).

ISBN:

1-4438-9310-2

OCLC:

949668935