Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / David Mercer.

Format:

Book

Author/Creator:

Mercer, David.

Series:

Community experience distilled.

Community experience distilled

Language:

English

Subjects (All):

WordPress (Electronic resource).

Internet marketing.

Marketing--Blogs.

Marketing.

Physical Description:

1 online resource (112 p.)

Place of Publication:

Birmingham, U.K. : Packt Pub., 2011.

Language Note:

English

Summary:

The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or se

Contents:

Cover; Copyright; Credits; About the Author; Acknowledgement; About the Reviewer; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Introduction to WordPress Marketing; Fitting into your niche; Internet marketing overview; Understanding Internet marketing; Pre-marketing preparation; Pre-marketing preparation procedure; Defining business objectives; Identifying the target audience; Reach the target audience; Summary; Chapter 2: Creating Content to Attract the Target Readers; The case for content; Understanding content; Creating content; Quality content; Engaging content

Creating a stir with link baitReach bait; Summary; Chapter 3: Building Traffic I: Search Engine Optimization; Understanding Internet search; SEO for WordPress sites; Site structure; Page structure; Keywords and phrases; Tags and categories; Document structure; Headings; Images; Links; Dos and don'ts; Do; Don't; Summary; Chapter 4: Building Traffic II: Socializing WordPress; Understanding social networks; Facebook; Automatic Facebook access to WordPress; LinkedIn; Twitter; Integrate your blog with Twitter; Digg & Reddit; Stumbleupon; Integrating your WordPress blog; Summary

Chapter 5: Building Traffic III: Building RelationshipsTrust and relationships with WordPress; Finding people with similar interests-Tag Surfer; Get on the radar with other WordPress blogs; RSS feeds from your blog; Advertising online, articles, and press releases; Reviews; Articles; Paid marketing; Press releases; Forums and groups; Summary; Chapter 6: Converting Traffic; Converting traffic into followers; Making it easy for people to follow you; Creating a custom ""Follow me"" widget; Converting traffic into customers; Advertising effectively; Creating powerful landing pages; Headline

ContextCall-to-action; Visual appeal; The lead; Corroboration; Summary; Chapter 7: Analyze, Refine, and Repeat; Use analytics; Using Webmaster tools; The Internet marketing cycle; Implement multiple landing pages; Summary; Index

Notes:

Includes index.

ISBN:

9786613349477

9781283349475

1283349477

9781849516754

1849516758

OCLC:

796384690