Studies in marketing & advertising / the editors of Salem Press.

Format:

Book

Contributor:

Salem Press, editor.

Series:

Business reference guide (Salem Press)

Business Reference Guide

Language:

English

Subjects (All):

Marketing.

Advertising.

Physical Description:

1 online resource (v, 108 pages) : illustrations (some color).

Edition:

2nd ed.

Other Title:

Studies in marketing and advertising

Place of Publication:

Ipswich, Massachusetts : Salem Press, [2017]

Summary:

The Business Reference Guide series is designed to provide a solid foundation for the research of various business topics.

Contents:

Cover; Business Reference Guide: Studies in Marketing & Advertising; Contents; Introduction; Marketing Management; Marketing Decision - Making; Advertising Management; Law of Marketing & Antitrust; Effective Media Coverage; Sales Force Management; Channel Management; Applications for Business Consulting in Marketing; Marketing Research; Marketing Methods; Marketing Strategy; Models for Marketing Strategy; Marketing Principles; Principles of Advertising; Direct E-Marketing; Social Media and Businesses; Advertising Campaigns; Multimedia Product Placement

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed October 5, 2016).

ISBN:

9781429841115

1429841117

OCLC:

957655831