International marketing in the fast changing world / edited by Barbara Stöttinger, Bodo B. Schlegelmilch, Shaoming Zou.

Format:

Book

Contributor:

Schlegelmilch, Bodo B.

Zou, Shaoming.

Series:

Advances in international marketing ; v. 26.

Advances in international marketing, 1474-7979 ; v. 26

Language:

English

Subjects (All):

Export marketing.

Physical Description:

1 online resource (305 p.)

Edition:

First edition.

Place of Publication:

Bingley, England : Emerald, 2015.

Summary:

Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

Contents:

Cover; Title; Copyright; Contents; List of Contributors; International Marketing in the Fast Changing World - Introduction to Volume 26; Revisiting Uppsala through the Lenses of New Ventures: A Longitudinal Study of Norwegian Firms; Abstract; Introduction; Theory and Hypotheses; The Psychic Distance Hypothesis; The Number of Markets Hypothesis; Data; Results; Discussion; Conclusions; References; Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry; Abstract; Introduction; Internationalization and E-Commerce: A Brief Overview; Methodology

Findings and DiscussionResearch Propositions and Final Remarks; References; Internationalisation Strategies and Industry Structure; Abstract; Introduction; Theoretical Platform and Hypotheses; Pace of Internationalisation; International Marketing Strategies; Standardisation; Operation Mode - Degree of Integration and Strategic Alliances; Methodology; Sample; Measurements and Constructs; Results; Discussion; Conclusions and Implications; Notes; References; Appendix A: Means, Standard Deviations and Correlations of Items; Appendix B: Impact of International Marketing Strategies on Performance

Small-Medium Sized Manufacturers' Internationalization through Retail Store Openings Abroad: A Study of the Italian Fashion IndustryAbstract; Introduction; Literature Review: SMEs Internationalization and Retail Growth; The Internationalization of SME Manufacturers; Foreign Market Entry Strategy Literature; Research Context and Data; The Italian Fashion Manufacturers and Internationalization; Database Compilation; Analysis, Findings, and Research Propositions; Analysis and Findings; Research Propositions and Implications; Limitations and Research Agenda; Acknowledgment; References

A Taxonomy of Export-Pricing Strategies and Their Performance in International MarketsAbstract; Introduction; Conceptual Background; Levels of Strategy in Organizations; Approaches of Typologies and Taxonomies; Generic Pricing Strategies; Cost-Based Pricing; Competitor-Based Pricing; Customer Value-Based Pricing; Export Performance; Development of Hypotheses; Empirical Research; Methodology; Construct Measurement; Data Collection and Sample Description; Tests for Potential Biases; Cluster Analysis; Findings; Factor Analysis and Computation of Factor Scores

Classification - Development of TaxonomyExternal Validation of Cluster Analysis; Conclusion; Theoretical Implications; Managerial Applications; Limitations; Further Investigations; References; Appendix; Items for Construct Measurement; Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations; Abstract; Introduction; Theoretical Background; Inter-Firm Market Orientation; Inter-Firm Entrepreneurial Orientation; Inter-Firm Brand Orientation; Research Method; Pre-Testing; Sample; Measures; Control Variables; Measure Validation

Reliability and Validity

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Print version record

ISBN:

9781785602320

1785602322