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Global marketing & public relations / the editors of Salem Press.
- Format:
- Book
- Series:
- Business reference guide (Salem Press)
- Business Reference Guide
- Language:
- English
- Subjects (All):
- Export marketing.
- Public relations.
- Physical Description:
- 1 online resource (iv, 55 pages) : illustrations.
- Edition:
- 2nd ed.
- Place of Publication:
- Ipswich, Massachusetts : Salem Press, [2017]
- Summary:
- The Business Reference Guide series is designed to provide a solid foundation for the research of various business topics.
- Contents:
- Cover; Business Reference Guide: Global Marketing & Public Relations; Contents; Introduction; International Marketing; Global Marketing; International Advertising; Business Marketing; Multinational Marketing; Cross-Cultural Relations; Public Relations; Public Relations and Social Media; Customer Loyalty Programs
- Notes:
- Description based upon print version of record.
- Description based on online resource; title from PDF title page (ebrary, viewed October 4, 2016).
- Includes bibliographical references.
- ISBN:
- 9781429840729
- 1429840722
- OCLC:
- 957464874
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