Everything we know is wrong! : the trendspotter's handbook / Magnus Lindkvist.

Format:

Book

Author/Creator:

Lindkvist, Magnus.

Language:

English

Subjects (All):

Social change--Forecasting.

Social change.

Physical Description:

1 online resource (177 p.)

Edition:

1st ed.

Place of Publication:

London : Marshall Cavendish Business, 2011.

Language Note:

English

Summary:

Some trends are clear and visible; others are less so. But it is the invisible trends that have a greater impact on our lives and society. An example of this is the current global recession, which few people saw coming. If you really want to understand the present and the future, you need to look at the long-term invisible changes taking place behind the scenes - not the plethora of trendy gadgets and fashion statements surrounding us on a daily basis.

Contents:

Contents; IntroductŠn; The goal andstructure of this book; 1 Blinded by slow motŠn; 2 Seeing through the matrix; 3 A shock to the senses; 4 The trend ÕlusŠn; 5 Beyond the horizon; 6 Missing the bigger picture; 7 Believing is seeing; ConclusŠn; Notes; Acknowledgements; About the author

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-283-89154-9

981-4382-73-6

OCLC:

785811763