Writing for the media / by Adrian Wheeler (FPRCA).

Format:

Book

Author/Creator:

Wheeler, Adrian, author.

Series:

PRCA practice guides

Language:

English

Subjects (All):

Mass media--Authorship.

Mass media.

Report writing.

Physical Description:

1 online resource (102 pages).

Edition:

First edition.

Place of Publication:

United Kingdom : Emerald Publishing, [2019]

Summary:

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.

Contents:

Prelims

Writing for the media

Appendices

References

Index.

Notes:

Includes bibliographical references and index.

Print version record

ISBN:

9781787566118

1787566110

9781787566132

1787566137