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Sharkonomics : how to attack market leaders / Stefan Engeseth.
- Format:
- Book
- Author/Creator:
- Engeseth, Stefan.
- Language:
- English
- Subjects (All):
- Marketing.
- Market share.
- Consumers' preferences--Longitudinal studies.
- Consumers' preferences.
- Customer relations--Longitudinal studies.
- Customer relations.
- Physical Description:
- 1 online resource (177 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London : Marshall Cavendish Business, 2012.
- Language Note:
- English
- Summary:
- Sharks are nature's most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature's competitive environment. Inspired by the shark's evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector.
- Contents:
- pt. 1. 10 points to attack market leaders
- pt. 2. 10 points for market leaders to defend themselves from shark attacks.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 1-283-89139-5
- 981-4382-77-9
- OCLC:
- 785811764
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