Food Advertising to Children: A Critical Evaluation of Public, Governmental and Corporate Responsibilities in Germany

Format:

Book

Author/Creator:

Hallmann, Anna Lena, author.

Language:

English

Subjects (All):

Advertising and children.

Obesity in children.

Physical Description:

1 online resource (52 p.) ill

Other Title:

Food Advertising to Children

Place of Publication:

Anchor

Summary:

With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data - drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the 'Initiative for the responsible use and creation of children's food advertising'.

Notes:

Part of the metadata in this record was created by AI.

ISBN:

3-95489-725-3