WordPress 3 for business bloggers : promote and grow your WordPress blog with advanced marketing techniques, plugins, advertising and SEO / Paul Thewlis.

Format:

Book

Author/Creator:

Thewlis, Paul.

Series:

Community experience distilled.

Community experience distilled

Language:

English

Subjects (All):

WordPress (Electronic resource).

Internet marketing.

Business enterprises--Blogs.

Business enterprises.

Business communication--Blogs.

Business communication.

Physical Description:

1 online resource (346 p.)

Place of Publication:

Birmingham, U.K. : Packt Pub., 2011.

Language Note:

English

Summary:

This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog. This book is for anybody running or starting a business blog using WordPress, whether you plan to use your blog for PR and marketing, or want to profit directly from blogging.

Contents:

Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: A Blog Less Ordinary-What Makes a Great Blog?; You can stand out from the crowd; Where do you fit in?; Not all business blogs are the same; Increasing sales; Adding value; A dialog with your customers; Raising awareness; Showing expertise; Providing customer service; Public relations; Driving traffic; Add some personality; Categorizing business blogs; Product blogs; Corporate or company blogs; News blogs; Expert blogs; The WordPress arsenal; Good design

Maximizing usabilityPromoting your blog; Analyzing the statistics; Managing content; Monetizing your blog; Measuring success; Google PageRank; Alexa ranking; Summary; Chapter 2: Introducing our Case Study-WPBizGuru; WPBizGuru-the man behind the blog; Before and after; Goals and planning; Business situation; Strategic goals; The blog plan; Tactical goals; Implementation; An overview of the WPBizGuru makeover; Design; Content; Promotion and analysis; Generating revenue; Enabling growth; Summary; Chapter 3: Designing your Blog; Blog design principles; Layout; Color; Web color theory; Typography

Font replacementUsability and accessibility; Implementing your blog design; A brief introduction to CSS; The early days of the web; Content and style; Looking at the code; The stylesheet; Applying the stylesheet; Tweaking the styles; Setting up a local development environment; Installing XAMPP; Setting the 'root' password for MySQL; Installing WordPress locally; Case study-WPBizGuru design; Setting up a child theme; Dummy content; Installing a new text editor; Creating your child theme; A closer look at style.css; The page layout; The default stylesheet; The header; The menu; Colors and fonts

The main content areaThe sidebars; The footer; The finished theme; Summary; Chapter 4: Images and Videos; Image theory basics; Optimization; Images in WordPress posts; Thumbnail creation; Thumbnail size; Attachment size; Styling images; Setting up an image gallery; NextGEN Gallery; Creating an image gallery page; Using video; Embedding a YouTube video; Adding a favicon; Summary; Chapter 5: Content is King; Blog writing tips; Killer headlines; Length of posts; Post frequency; Links to other blogs; Establishing your tone and voice; The structure of a post; Ending with a question

A quick checklistCategories and tags; The difference between categories and tags; Using categories; Using tags; Applying tags and categories to WPBizGuru; The About page; About you; About your blog; Anything to declare; The WPBizGuru About page; Other static content; Backing up; Backing up wp-content; Backing up the database using phpMyAdmin; Restoring the database from a backup file; Summary; Chapter 6: Search Engine Optimization; The principles of SEO; How search engines find stuff; Keywords; Choosing your keywords; Using your keywords; Permalinks; Title tags; Sitemaps

Adding a Google Sitemap

Notes:

Includes index.

ISBN:

9786613373243

9781283373241

1283373246

9781849511339

1849511330

OCLC:

793657188