Desegregating the dollar : African American consumerism in the twentieth century / Robert E. Weems, Jr.

Format:

Book

Author/Creator:

Weems, Robert E., 1951-

Language:

English

Subjects (All):

Racism--United States--History--20th century.

Racism.

African American consumers--History--20th century.

African American consumers.

Physical Description:

1 online resource (208 p.)

Place of Publication:

New York : New York University Press, [1998]

Language Note:

English

Summary:

Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly 500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as cons

Contents:

Cover; Title Page; Copyright Page; Contents; Tables; Acknowledgments; Introduction; 1 The Birth and Development of the African American Consumer Market, 1900-1940; 2 New World A-Coming: Black Consumers, 1941-1960; 3 African American Consumer Activism before and during the Civil Rights Era; 4 The Revolution Will Be Marketed: American Corporations and Black Consumers during the 1960s; 5 Blaxploitation and Big Business: American Corporations and Black Consumers during the 1970s; 6 A Tale of Two Markets: African American Consumers during the 1980s

7 Epilogue: The Changing Same: American Corporations and Black Consumers during the 1990sAppendix: National Negro Business League Black Consumer Questionnaire, 1931; Notes; Selected Bibliography; Index; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-8147-8491-7

0-585-32424-7

OCLC:

782878074