Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits / Jay Conrad Levinson, Shane Gibson ; foreword by Guy Kawasaki.

Format:

Book

Author/Creator:

Levinson, Jay Conrad.

Contributor:

Gibson, Shane.

Series:

Guerrilla Marketing

Language:

English

Subjects (All):

Internet marketing.

Customer relations.

Social media--Marketing.

Social media.

Physical Description:

1 online resource (267 p.)

Edition:

1st ed.

Place of Publication:

[Irvine, Calif.] : Entrepreneur Press, c2010.

Language Note:

English

Summary:

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate a

Contents:

CONTENTS; ACKNOWLEDGMENTS; FORWORD: HOW TO BECOME A SOCIAL MEDIA GUERRILLA BY GUY KAWASAKI; PREFACE; CHAPTER 1. THE GUERRILLA SOCIAL MEDIA MARKETER'S PATH; CHAPTER 2. BUILDING THE GUERRILLA'S PERSONAL BRAND; CHAPTER 3. THE TOP TEN ATTRIBUTES OF A GUERRILLA SOCIAL MEDIA MARKETER; CHAPTER 4. THE GUERRILLA SOCIAL MEDIA ARSENAL; CHAPTER 5. GUERRILLA ROI; CHAPTER 6. GUERRILLA FOCUS; CHAPTER 7. GUERRILLA SOCIAL MEDIA MARKETING DEFINED; CHAPTER 8. BUILDING AND PROTECTING YOUR GUERRILLA HQ; CHAPTER 9. RECRUITING ANDCPARTNERING WITH GUERRILLAS; CHAPTER 10. YOUR GUERRILLA SOCIAL MEDIA ATTACK PLAN

107 SOCIAL MEDIA TWEETSGUERRILLA SOCIAL MEDIA MARKETING GLOSSARY; INDEX

Notes:

Includes index.

ISBN:

9786613095640

9781283095648

1283095645

9781613080092

1613080093

OCLC:

714569653