Designology a designer is a scientist who creates an emotional connection between a brand and its audiences / Yasushi Kusume.

Format:

Book

Author/Creator:

Kusume, Yasushi, author.

Language:

English

Subjects (All):

Designer (Computer file).

Physical Description:

1 online resource (248 pages) : illustrations

Place of Publication:

Hamburg, Germany : Diplomica Verlag, 2016.

Summary:

Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper.Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science - a science called Designology.Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines - neuroscience and psychology - to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business.Designology - the science of connecting a brand to ist audience.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed December 6, 2016).

ISBN:

9783959344678

3959344678