Strategic Communication for Organizations / Sara LaBelle, Jennifer H. Waldeck.

Format:

Book

Author/Creator:

LaBelle, Sara, 1988- Author.

Waldeck, Jennifer H., Author.

Language:

English

Subjects (All):

Business communication.

Physical Description:

1 online resource (368 pages)

Place of Publication:

Berkeley, CA : University of California Press, [2020]

Language Note:

In English.

Summary:

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Contents:

Frontmatter

Contents

Acknowledgments

Introduction: What to Expect from This Book

1. An Introduction to Strategic Communication

2. Organizational Types and Structures

3. Mission Statements, Organizational Identity and Image, and Branding

4. Communication Ethics

5. Organizational Goals and Objectives

6. Selecting and Understanding the Target Audience

7. Developing and Designing Messages: Using Persuasion Theory and Evidence-Based Principles

8. Selecting Channels

9. Cultural Diversity and Stakeholder Awareness

10. Implementing Campaigns

11. Evaluating Campaigns

Index

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Jun 2020)

ISBN:

9780520970601

0520970608

OCLC:

1158129309