100 great PR ideas from leading companies around the world / Jim Blythe.

Format:

Book

Author/Creator:

Blythe, Jim.

Series:

100 great ideas.

100 great ideas

Language:

English

Subjects (All):

Public relations.

Physical Description:

1 online resource (209 p.)

Edition:

1st ed.

Other Title:

One hundred great public relations ideas from leading companies around the world

Place of Publication:

Singapore : Marshall Cavendish Business, 2009.

Language Note:

English

Summary:

Ideas to inspire anyone to develop better PR and promotion campaigns.

Contents:

Intro

CONTENTS

INTRODUCTION

1 CREATE A CRISIS TEAM

2 DEFINE YOUR OPPONENT

3 DO GOOD BY STEALTH

4 PULL A STUNT

5 SET AN AMBUSH

6 BE HUMOROUS

7 KEEP THEM WAITING

8 HOLD A COMPETITION

9 WRITE A REVERSEPYRAMID

10 RUN A MEDIA EVENT

11 CATCH THEM YOUNG

12 PRESS YOUR JOURNALIST

13 THINK SMALL

14 KNOW YOUR JOURNALIST

15 BE CONTROVERSIAL

16 BE PROMINENT ON GOOGLE

17 BE THE BRAND

18 DEVELOP ALL THE ANGLES

19 CREATE A PHOTO OPPORTUNITY

20 CREATE A FEATURE

21 WRITE A FEATURE

22 PIGGYBACK YOUR STORY

23 RUN WITH THE RUNNERS

24 CREATE GOODWILL IN THE SEASON OF GOODWILL

25 TAKE THE FIGHT TO THE ENEMY

26 BUILD A CORPORATE BRAND

27 MOVE TO THE THIRD LEVEL OF SPONSORSHIP

28 INVOLVE YOUR STAKEHOLDERS

29 SPONSOR SOMETHING IN B2B

30 WRITE A NEWSLETTER

31 TAKE CONTROL OF YOUR INTERVIEWS

32 LET PEOPLE RIP OFF YOUR IDEAS

33 JOIN A TRADE ORGANIZATION

34 TELL THE WHOLE STORY

35 WRITE A LETTER

36 GET YOURSELF ON THE EXPERT COMMENTATOR LIST

37 GIVE A SPEECH

38 THINK LOCAL

39 S**T HAPPENS

40 STIMULATE DEBATE

41 BE CHEEKY

42 WRITE A CASE STUDY

43 RUN A SURVEY

44 INVOLVE THE EMPLOYEES

45 DEVELOP YOUR NEWS SENSITIVITY

46 LINK YOUR PR ANDYOUR ADVERTISING

47 BRING YOUR ENEMIES INSIDE THE TENT

48 GO WHERE PEOPLE WILL SEE YOU

49 BE BOLD IN A CRISIS

50 CATCH YOUR CELEBRITY EARLY

51 LOOK FORWARD

52 FIND A FREELANCER

53 GET YOUR NETIQUETTE RIGHT

54 WATCH YOUR BACK

55 GO AGAINST THE FLOW

56 DO SOMETHING VERY, VERY PECULIAR

57 PUT IN SOME STYLE

58 BRING IN THE SCIENTISTS

59 DO SOMETHING INCONGRUOUS

60 MOVE FROM THE GENERAL TO THE PARTICULAR

61 MOBILIZE YOUR FORCES

62 LET YOUR ENEMIES TALK

63 TEXT YOUR CUSTOMERS

64 PHOTOGRAPH THE BENEFICIARIES, NOT THE BENEFACTORS.

65 CONSUMER SCIENCE SELLS STORIES

66 BE QUIRKY

67 END IN -EST

68 CREATE SOME "HOW-TO" TIPS

69 BAD NEWS TRAVELS FASTER THAN GOOD NEWS

70 DEVELOP A COMPANY HISTORY

71 GIVE A GIFT THAT REALLY DOES SOMETHING

72 PROFILE YOURSELF IN WIKIPEDIA

73 JOIN LINKEDIN

74 USE TESTIMONIALS

75 AUCTION SOMETHING

76 SPONSOR SOMETHING FOR YOUR CUSTOMERS

77 PUT YOURSELF ON YOUR WEBSITE

78 CHECK OUT THE BLOGS

79 PARTNER WITH A CHARITY

80 ENTER COMPETITIONS

81 BECOME SUSTAINABLE

82 USE TECHNOLOGY FOR CRISIS MANAGEMENT

83 GET THE SEARCH ENGINES WORKING FOR YOU

84 GET YOUR OWN DOMAIN NAME

85 USE A LOOKALIKE

86 BLOGS ARE YOUR FRIEND (1)

87 BLOGS ARE YOUR FRIEND (2)

88 COME FLY WITH ME

89 SEND A PHOTO OF YOURSELF

90 GRAB ONTO SOMETHING UNPOPULAR

91 WATCH TV

92 UPSTAGE YOUR COMPETITION

93 THINK OF THE CHILDREN

94 TELL THEM ABOUT YOURSELF

95 TAP INTO VALENTINE'S DAY

96 PIGGYBACK ON CELEBRITY NEWS

97 KEEP IT SHORT(SOMETIMES)

98 CREATE A TOP TEN LIST

99 DO A RANDOM ACT OF KINDNESS

100 GET ON YOUTUBE.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

9789814312042

9814312045

OCLC:

612405081