Muslim societies in the age of mass consumption : politics, culture and identity between the local and the global / edited by Johanna Pink.

Format:

Book

Contributor:

Pink, Johanna, editor.

Language:

English

Subjects (All):

Consumption (Economics)--Islamic countries.

Consumption (Economics).

Muslims--Economic conditions.

Muslims.

Consumers--Islamic countries--Psychology.

Consumers.

Branding (Marketing)--Islamic countries.

Branding (Marketing).

Physical Description:

1 online resource (366 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Newcastle upon Tyne, England : Cambridge Scholars, 2009.

Summary:

In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of the homogenizing forces of globalization. They actively appropriate and adapt the new commodities and spaces of consumption to their own needs and integrate them into their culture. Simultaneously, this culture is reshaped and reinvented to comply with the mechanisms of conspicuous consumption. It is these processes that this volume seeks to address from an interdisciplinary perspective. The papers in this anthology present innovative approaches to a wide range of issues that have, so far, barely received scholarly attention. The topics range from the changing spaces of consumption to Islamic branding, from the marketing of religious music to the consumption patterns of Muslim minority groups. This anthology uses consumption as a prism through which to view, and better understand, the enormous transformations that Muslim societies--Middle Eastern, South-East Asian, as well as diasporic ones--have undergone in the past few decades.

Contents:

Intro

Contents

List of Figures

Introduction

Part I: Spaces of Consumption in a Globalized World

Chapter One

Chapter Two

Chapter Three

Chapter Four

Part II: Facetted Consumer Identities

Chapter FIve

Chapter Six

Chapter Seven

Chapter Eight

Chapter Nine

Part III: Islamic Products, Islamic Brands, and Muslim Target Groups

Chapter Ten

Chapter Eleven

Chapter Twelve

Chapter Thirteen

Chapter Fourteen

Chapter Fifteen

Part IV: Epilogue

Chapter Sixteen

List of Contributors.

Notes:

Includes bibliographical references.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-5275-5663-8

OCLC:

1415218627