Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel.

Format:

Book

Author/Creator:

Samuel, Lawrence R., author.

Series:

Gale eBooks

Language:

English

Subjects (All):

Baby boom generation--United States--History.

Baby boom generation.

Baby boom generation--Retirement--United States.

Baby boom generation--United States--Social conditions--21st century.

Health attitudes--United States.

Health attitudes.

Physical Description:

1 online resource (xvii, 186 pages)

Edition:

1st ed.

Place of Publication:

Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2017]

System Details:

text file HTML

Summary:

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029-the year when the last boomer will have turned 65-there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood-a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

Contents:

Preface Introduction ONE: Fountain of Youth TWO: Old Dog, New Tricks THREE: Reboot FOUR: Inner Muse FIVE: Bucket List SIX: Higher Ground SEVEN: Boomerpods EIGHT: Gray Power NINE: Pay It Forward TEN: Footprints in the Sand Conclusion Notes Selected Bibliography Index

Notes:

Includes bibliographical references and index.

ISBN:

9798400620706

9798216055402

9781440857232

1440857237

OCLC:

990248344