Atmospheric turn in culture and tourism : place, design and process impacts on customer behaviour, marketing and branding / edited by Michael Volgger (Curtin University, Australia) and Dieter Pfister (University of St Gallen, Switzerland).

Format:

Book

Contributor:

Volgger, Michael, editor.

Pfister, Dieter, editor.

Series:

Advances in culture, tourism and hospitality research ; 1871-3173 v. 16.

Advances in culture, tourism and hospitality research, 1871-3173 ; volume 16

Language:

English

Subjects (All):

Tourism.

Tourism--Social aspects.

Physical Description:

1 online resource (356 pages).

Edition:

1st ed.

Other Title:

Atmospheric turn in culture & tourism : place, design and process impacts on customer behaviour, marketing and branding

Place of Publication:

Bingley, England : Emerald Publishing, [2020]

Summary:

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Contents:

Intro

Atmospheric Turn in Culture and Tourism

Contents

List of Contributors

About the Volume Editors

Editorial Board

Foreword to Insightful Reading of the 'Atmospheric Turn in Culture and Tourism'

Chapter 1: Introduction

Part 1: Atmosphere and Culture

Part 2: Atmosphere in Tourism, Hospitality and Events

References

PART 1: ATMOSPHERE AND CULTURE

Chapter 2: Philosophy of the Atmospheric Turn

1. Introduction

2. Ontological Triangle

2.1. Thing Ontology

2.2. Event Ontology

2.3. Situation Ontology

3. Philosophical Classification of the Atmospheric Turn

3.1. Ontological Location of Atmospheres

3.2. The Primarily Subjective Access to Atmospheres

3.3. The Involuntary Nature of Atmospheres

3.4. The Diversity of Atmospheres

3.5. Spatiality of Atmospheres

3.6. Atmospheres beyond the Inner and Outer World

3.7. Atmosphere between Subject and Object

3.8. Atmospheric Turn and Other Turns

4. Outlook: Opportunities and Risks for the Atmospheric Turn

Chapter 3: The Concept of Atmosphere from a Multidisciplinary Perspective

2. Perceiving Atmosphere

3. Describing Atmospheres

4. Naming and Typologising Atmospheres

Chapter 4: Describing and Creating Atmospheres

2. From Atmosphere to Atmospherics

3. The Demand and Marketing Perspective

4. Atmosphere from the Point of View of the Supplier and the Brand

5. Space, Place and Time

6. Place Atmosphere Model

7. Describing Atmosphere

Chapter 5: Architectural Governance and the Coordination of Building Culture: An Exploratory Reflection

2. Building Culture Between Space Optimisation and the Pursuit for Authenticity

3. Architectural Governance in Five Alpine Regions

4. Selected Results.

4.1. Means of Coordination

4.2. Areas of Coordination

5. Conclusion

Chapter 6: Enhancing Understanding: The Atmospheric Dimension of Communication as a Catalyst for Creating Deeper Human Understanding

1. Communication, Tourism and Culture

2. Rise of Asia and China in Particular

3. The Urgent Need for De-Westernisation

4. Beyond Watzlawick: The Atmospheric Dimension of Communication

5. Developing a Deeper Understanding: The Shift from Binary Oppositions to Polarity

6. Tolerating Ambiguity: Dealing with Uncertainty

7. Atmosphere as an Important Metaphor for Developing an 'Empathetic Sensorium'

8. Conclusion

Chapter 7: Changing Atmospheres: On the Duration and Exploration of Urban Experiences

2. Atmospheres: Now or Always

3. Different People: Here and Elsewhere

4. Exploration: Changes and Stability

Chapter 8: The Effects of Atmospheres

2. How Atmospheres Matter

3. Emotions and Affective Tonalities

4. Attention

5. Gesture

6. Atmospheres for Leisure and Tourism: Their Corporeal and Sociocultural Dimension

7. Possibilities for and Limits to Designing Atmospheres

Chapter 9 : Combining Brand Theory with Space and Atmosphere Theory

2. Brand and Personality

3. Understanding Brand Concepts Spatially and Atmospherically

4. Combining and Spatialising Design and Strategy

5. Developing Strategy Design and Design Strategy

6. Design Management in the Brand Space

PART 2: ATMOSPHERE IN TOURISM, HOSPITALITY AND EVENTS

Chapter 10: Staging Genius Loci: Atmospheric Interventions in Tourism Destinations

1. Towards an Atmospheric Turn in Tourism Product Development

2. Genius Loci: The Role of Place in Creating Unique Tourism Experiences.

3. Staging Genius Loci: Atmospheric Interventions in Tourism Destinations

4. Two Illustrative Examples

Chapter 11: Travel Beautifully: The Role of Aesthetics in Experience Design

2. Level I: Aesthetic Features Atmospherics

3. Level II: Multisensory Atmospherics

4. Level III: Residents as Element of Atmospherics

5. Aesthetics in Experience Design

6. Conclusion

Chapter 12: Social Aspects of Tourism Atmosphere and Emotional Contagion in Destinations

2. Social Aspects of Tourism Atmosphere and Emotional Contagion

2.1 Emotional Contagion

2.2 Emotional Contagion in Tourism

3. Conclusions

Chapter 13: Atmospheric Turn and Digitisation as Chances for a Sustainable Destination Management

2. Spatialising a Destination and its Brand

3. Strategically Connecting Destinations and Their Subspaces

4. Perceiving the Destination as Atmospheric

5. Developing Destinations: Opportunities of Digitalisation for Brand Space and Management

Chapter 14: From Flow Analysis to Shared Insight to Planning for Impact: The Development Campaign of Altdorf (CH)

2. The Flow-Based Approach

3. The Case of Altdorf, Switzerland

3.1. The Situation and Upcoming Challenges

3.1.1. Relative Loss of Importance

3.1.2. New Cantonal Railway Station and New Site Development

3.1.3. Town Centre Traffic and Congestions

3.2. Understanding the Own Place

3.3. Planning and Deciding Together

3.3.1. Basic Scheme

3.3.2. Three Fields of Action

3.3.2.1. Redesign of the Town Centre

3.3.2.2. Development of the Area at the Railway Station

3.3.2.3.Connection between Town Centre and Railway Station (Bahnhofstrasse)

3.4. Results to Date

4. Conclusion

References.

Chapter 15: Does the Living Space Prevent Destination Development? The Bavarian Town of Eichstaett as a Space of Possibilities

2. Two Perspectives on Destination Development

2.1. Living Space Development - The Local Perspective

2.2. Destination Space Development - The Guest Perspective

3. From Atmospheric Design to Destination Design

3.1. The Destination Space as a Product of Subjectively Perceived Design Spaces

3.2. The Creation of Atmosphere in the Field of Tension between Destination and Living Space

3.3. Dialogue Management as a Prerequisite for Destination Design

4. Methodology

5. Findings

6. Discussion

Chapter 16: What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective

Introduction

2. Atmospherics in Services

2.1. Concept and Importance of Atmosphere

2.2. The Scope and Dimensions of the Service Atmosphere

2.3. Atmospherics as a Marketing Tool

3. Colour and Lighting in the Service Atmosphere

3.1. The Importance of Colour for Service Atmospheres

3.2. The Importance of Lighting for Service Atmospheres

4. Case Study Examples

5. Conclusions

Chapter 17: In Search of Underwater Atmosphere: A New Diving World on Artificial Reefs

2. Scuba Diving

3. Artificial Reefs

4. The Significance of Artificial Reef Atmospheres

5. Experimenting with Atmospheric Turns in Diving

Chapter 18: Authenticity as a Contributor to Satisfaction with Arts Events: The Moderating Role of Involvement

2. Authenticity

3. Conceptual Model and Hypotheses

5. Findings and Discussion

5.1. Measurement Model

5.2. Hypothesis Testing

Appendix: Construct Operationalisation.

Chapter 19: Extending a Festival's Social Atmosphere Online: The Case of Fotografia Europea

2. Theoretical Background: The Festivalscape in the Context of Social Media

3. Research Setting and Methods

4. Results

Chapter 20: Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches

2. Background

3. Method

3.1. Data Collection and Sample

3.2. Data Analysis

4. Findings

4.1. The Place of Silence

4.2. Silence Is a Code of Conduct

4.3. Silence Is an Inner State of Mind

4.4. Silence Is a Break

4.5. Silence Is an Empowering Experience

4.6. Silence Is Rare - Luxurious Travel Experience

5. Conclusions and Implications

Chapter 21: Capricornia: An Atmosphere of 'Otherness'

2. An Atmosphere of Otherness

3. Foundations of Northern Australia's Constructed 'Otherness'

4. Otherness in a Tourism Context

5. Perceived 'Otherness': An Autoethnographic Report from Northern Australia

Chapter 22: How Advertising E-Atmospherics Impact Consumer Behaviour: Evidence from True Field Experiments in Hospitality and Tourism

2. Hypotheses and Literature

4. Treatment and Control Email Advertisements

5. Sweepstakes Test Design

6. Findings

7. Conclusions, Limitations and Suggestions for Future Research

7.1. Conclusions

7.2. Limitations

7.3. Future Research

Index.

Notes:

Includes index.

Print version record.

ISBN:

9781838670702

183867070X

9781838670726

1838670726