Social Media Entertainment The New Intersection of Hollywood and Silicon Valley / Stuart Cunningham and David Craig.

Format:

Book

Author/Creator:

Cunningham, Stuart, author.

Craig, David (David Randolph), author.

Series:

Postmillennial pop.

Postmillennial pop

Language:

English

Subjects (All):

Social media--United States.

Social media.

Internet entertainment--United States.

Internet entertainment.

Internet entertainment industry--United States.

Internet entertainment industry.

Physical Description:

1 online resource (263 pages) : illustrations.

Manufacture:

Baltimore, Md. : Project MUSE, 2021

Place of Publication:

New York : New York University Press, [2019]

Language Note:

In English.

Summary:

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike.Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Contents:

Frontmatter

Contents

List of figures and tables

Introduction

1. Platform strategy

2. Creator labor

3. Social media entertainment intermediaries

4. Authenticity, community, and brand culture

5. Cultural politics of social media entertainment

6. Globalizing social media entertainment

Conclusion

Acknowledgments

Notes

References

Index

About the authors

Notes:

Includes bibliographical references (pages 297-231) and index.

Description based on print version record.

ISBN:

9781479838554

1479838551

OCLC:

1083642066