Global challenges in responsible business / edited by N. Craig Smith [and others].

Format:

Book

Contributor:

Smith, N. Craig, 1958- editor.

Series:

Cambridge companions to management.

Cambridge companions to management

Language:

English

Subjects (All):

Social responsibility of business.

Corporate culture.

Physical Description:

1 online resource (xxii, 309 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2010.

Language Note:

English

Summary:

Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

Contents:

Introduction: corporate responsibility and global business / N. Craig Smith, C.B. Bhattacharya, David Vogel and David Levine

Part I. Embedding Corporate Responsibility

1. A corporate social responsibility

corporate financial performance behavioural model for employees / Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens and Valérie Swaen

2. The integrative benefits of social alliances: balancing, building, and bridging / Ida E. Berger, Peggy H. Cunningham and Minette E. Drumwright

3. Integrating corporate citizenship: leading from the middle / Philip Mirvis and Julie Manga

4. CSR in search of a management model: a case of marginalization of a CSR initiative / Aurélien Acquier

Part II. Marketing and Corporate Responsibility

5. Global segments of socially conscious consumers: do they exist? / Pat Auger, Timothy M. Devinney and Jordan J. Louviere

6. Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA / François Maon, Valérie Swaen and Adam Lindgreen

7. The relationship between corporate responsibility and brand loyalty in retailing: the mediation role of trust / Francesco Perrini, Sandro Castaldo, Nicola Misani and Antonio Tencati

Part III. Corporate Responsibility and Developing Countries

8. Stretching corporate social responsibility upstream: improving sustainability in global supply chains / Emma Kambewa, Paul Ingenbleek and Aad van Tilburg

9. Breaking new ground: the emerging frontier of CSR in the extractive sector / V. Kasturi Rangan and Brooke Barton

10. Overcoming rural distribution challenges at the bottom of the pyramid / Sushil Vachani and N. Craig Smith.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references and index.

ISBN:

0-511-85234-7

1-107-20649-9

1-282-90811-1

9786612908118

0-511-77766-3

0-511-93115-8

0-511-93249-9

0-511-92731-2

0-511-92477-1

0-511-92981-1

OCLC:

689997237