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Reengineering retail : the future of selling in a post-digital world / Doug Stephens ; foreword by Joseph Pine.

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Format:
Book
Author/Creator:
Stephens, Doug, author.
Contributor:
Pine, B. Joseph, writer of foreword.
Language:
English
Subjects (All):
Consumer behavior.
Selling--Forecasting.
Selling.
Retail trade--Forecasting.
Retail trade.
Physical Description:
1 online resource (x, 276 pages) : illustrations
Edition:
1st ed.
Place of Publication:
Vancouver ; Berkeley : Figure 1, [2017]
Summary:
The core economic model of how retailers earn revenue has broken down. In Reengineering Retail, Doug Stephens provides a guide to the new retail landscape and how to thrive in it.
Contents:
Intro
Title Page
Contents
Foreword
PART 1: RETAIL IS DEAD
1: Software Eats Retail
2: Farewell to Bentonville
3: Know Thy Enemy
4: A One-Click World
5: The Delivery Arms Race
6: Requiem for Don Draper
7: The End of the Beginning
PART 2: MEDIA IS THE STORE
8: Ecommerce 3.0
9: A Future Artificially Sweetened
10: Virtually There
11: A Whole New Reality
12: Baby, You Can Print My Car
13: Is Retail Dead?
PART 3: THE STORE IS MEDIA
14: The Human Elements of Retail
15: Generation Ex(perience)
16: The Shopping Space of the Future
17: The Store Is Media
18: The Future of Retail
19: A Bright New Era
PART 4: REENGINEERING RETAIL
20: Engineering the Future
21: Setting the Stage for Innovation
22: Cultivating an Innovative Mindset
23: Implementing Innovation
24: Reengineering Retail
25: Retail Is Alive
Endnotes
Credits
Index
Copyright.
Notes:
Description based on print version record.
OCLC:
982389508

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