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Reengineering retail : the future of selling in a post-digital world / Doug Stephens ; foreword by Joseph Pine.
- Format:
- Book
- Author/Creator:
- Stephens, Doug, author.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Selling--Forecasting.
- Selling.
- Retail trade--Forecasting.
- Retail trade.
- Physical Description:
- 1 online resource (x, 276 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- Vancouver ; Berkeley : Figure 1, [2017]
- Summary:
- The core economic model of how retailers earn revenue has broken down. In Reengineering Retail, Doug Stephens provides a guide to the new retail landscape and how to thrive in it.
- Contents:
- Intro
- Title Page
- Contents
- Foreword
- PART 1: RETAIL IS DEAD
- 1: Software Eats Retail
- 2: Farewell to Bentonville
- 3: Know Thy Enemy
- 4: A One-Click World
- 5: The Delivery Arms Race
- 6: Requiem for Don Draper
- 7: The End of the Beginning
- PART 2: MEDIA IS THE STORE
- 8: Ecommerce 3.0
- 9: A Future Artificially Sweetened
- 10: Virtually There
- 11: A Whole New Reality
- 12: Baby, You Can Print My Car
- 13: Is Retail Dead?
- PART 3: THE STORE IS MEDIA
- 14: The Human Elements of Retail
- 15: Generation Ex(perience)
- 16: The Shopping Space of the Future
- 17: The Store Is Media
- 18: The Future of Retail
- 19: A Bright New Era
- PART 4: REENGINEERING RETAIL
- 20: Engineering the Future
- 21: Setting the Stage for Innovation
- 22: Cultivating an Innovative Mindset
- 23: Implementing Innovation
- 24: Reengineering Retail
- 25: Retail Is Alive
- Endnotes
- Credits
- Index
- Copyright.
- Notes:
- Description based on print version record.
- OCLC:
- 982389508
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