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Ikea's big bet on stores without parking lots.
Academic Video Online: Premium - United States Available online
Academic Video Online: Premium - United States- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- House furnishings industry and trade.
- House furnishings--Marketing.
- Consumer behavior.
- Ikea (Firm).
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (3 minutes)
- Place of Publication:
- New York : Bloomberg L.P., 2014.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Aug. 25 (Bloomberg) - Ikea has grown to become the world's largest furniture chain with its sprawling out-of-town showrooms. Now it's trying inner-city stores. Bloomberg's Hans Nichols pays a visit to the Hamburg, Germany store. (Source: Bloomberg).
- Notes:
- Title from resource description page (viewed July 25, 2019).
- OCLC:
- 1112131865
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