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Ikea's big bet on stores without parking lots.

Academic Video Online: Premium - United States Available online

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Format:
Video
Contributor:
Bloomberg LP, production company.
Series:
Academic Video Online
Language:
English
Subjects (All):
Ikea (Firm).
House furnishings industry and trade.
House furnishings--Marketing.
House furnishings.
Consumer behavior.
Genre:
Documentary films.
Physical Description:
1 online resource (3 minutes)
Place of Publication:
New York : Bloomberg L.P., 2014.
Language Note:
In English.
System Details:
video file
Summary:
Aug. 25 (Bloomberg) - Ikea has grown to become the world's largest furniture chain with its sprawling out-of-town showrooms. Now it's trying inner-city stores. Bloomberg's Hans Nichols pays a visit to the Hamburg, Germany store. (Source: Bloomberg).
Notes:
Title from resource description page (viewed July 25, 2019).
OCLC:
1112131865

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