1 option
Marketing a hotel : relaunching the Crown / a TV Choice production.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Hotels--England--Scarborough.
- Hotels.
- Hotels--Great Britain--Marketing.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (27 minutes)
- Place of Publication:
- TV Choice Ltd.
- London, England : TV Choice, 2001.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Presenting a case study of the Crown Hotel in Scarborough, this program shows how Richard Frank added desirable features and updated the computer systems to increase the hotel's marketing success.
- Notes:
- Title from title screen (viewed October 16, 2018).
- OCLC:
- 1063984927
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