1 option
What is marketing research? / produced by TV Choice.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing research.
- Business ethics--Research.
- Business ethics.
- Genre:
- Educational films.
- Physical Description:
- 1 online resource (28 minutes)
- Place of Publication:
- London, England : TV Choice, 1996.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- This program examines the role of market research in the claims made by advertisers. It provides examples of market research techniques and discusses focus groups.
- Notes:
- Title from title screen (viewed October 16, 2018).
- OCLC:
- 1064986153
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