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The Cola conquest. 1, A classic marketing story / a film by Irene Angelico.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Coca-Cola Company--History.
- Coca-Cola Company.
- Cola drinks--Marketing.
- Cola drinks.
- Soft drink industry--Marketing.
- Soft drink industry.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (42 minutes)
- Other Title:
- Classic marketing story
- Place of Publication:
- London, England : TV Choice, 2008.
- Language Note:
- In English.
- System Details:
- data file
- Summary:
- This video details the rise of Coca-Cola and the birth of modern advertising. It offers examples of classic advertisements, explores Coke's marketing techniques, considers its long-running brand rivalry with Pepsi, and includes commentary from advertising experts.
- Notes:
- Title from resource description page (viewed September 25, 2015).
- OCLC:
- 925903738
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