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Fair trade chocolate : the Divine story / TV Choice Ltd.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Chocolate industry--Marketing.
- Chocolate industry.
- Cocoa trade--Ghana.
- Cocoa trade.
- Competition, Unfair.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (28 minutes)
- Other Title:
- Fair Trade and Chocolate
- Place of Publication:
- London, England : TV Choice, 2010.
- Language Note:
- In English.
- System Details:
- Mode of access: World Wide Web.
- data file
- Summary:
- This program profiles fair trade chocolate supplier Divine Chocolate, which was established by a co-op of cocoa farmers in Ghana to give them a share in the profits from their crops. The video describes the company's niche in the confectionery market, discusses Divine Chocolate's marketing efforts, and assesses the company's success in changing acceptable business standards.
- Notes:
- Title from resource description page (viewed September 25, 2015).
- Originally produced by TV Choice in 2010.
- OCLC:
- 925903743
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