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Innocent drinks : a story of ethics and orange pips / TV Choice.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Innocent (Firm).
- Business ethics--Case studies.
- Business ethics.
- Natural foods industry--England.
- Natural foods industry.
- Smoothies (Beverages)--Marketing.
- Smoothies (Beverages).
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (27 minutes)
- Other Title:
- Innocent drinks : good ethics, good business?
- Place of Publication:
- London, England : TV Choice, 2006.
- Language Note:
- In English.
- System Details:
- data file
- Summary:
- This program profiles the U.K.-based smoothie firm Innocent Drinks and discusses the company's product, profitability, and marketing strategies. It also highlights Innocent's contributions to sustainable development in its supplier countries and looks at its environmental practices.
- Notes:
- Title from resource description page (viewed September 25, 2015).
- OCLC:
- 925903742
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