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Newspaper advertising / D.E. Visuals.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Advertising--Newspapers.
- Advertising.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (22 min.).
- Place of Publication:
- Sunrise, FL : D. E. Visuals, 2004.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Discusses the various formats of newspaper advertising such as display, classified and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustration.
- Notes:
- Title from resource description page (viewed March 29, 2016).
- OCLC:
- 780141657
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