1 option
Channels of distribution.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing channels.
- Physical distribution of goods.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (22 min.).
- Place of Publication:
- Sunrise, FL : D.E. Visuals, 2002.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Covers advantages of direct and indirect channels (showing where short and long channels are most appropriate), and of consumer, industrial, service and backward channels. Discusses distribution channel strategy and types of vertical marketing systems.
- Notes:
- Title from resource description page (viewed June 25, 2013).
- OCLC:
- 780140853
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