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Visual merchandising.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Display of merchandise.
- Fashion.
- Genre:
- Educational films.
- Physical Description:
- 1 online resource (24 min.)
- Place of Publication:
- Sunrise, FL : D. E. Visuals, 2009.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments from employees of JC Penney, Herberger's, Music Arts Enterprises, and Big K Kmart, as well as owner of Classic Hatwear & Fashion.
- Notes:
- Title from resource description page (viewed March 29, 2016).
- OCLC:
- 780140855
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