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Promotional strategy for small business.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Sales promotion.
- Small business.
- Genre:
- Educational films.
- Physical Description:
- 1 online resource (26 min.)
- Place of Publication:
- Sunrise, FL : D. E. Visuals, 2008.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Discusses the promotional mix of personal selling, advertising, sales promotion and publicity with comments by the small business owners. Gives guidelines for budgeting and the need for promotional objectives.
- Notes:
- Discussion questions & quiz sheet in original container.
- OCLC:
- 780140989
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