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Public relations / produced by D.E. Visuals.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Public relations.
- Genre:
- Educational films.
- Physical Description:
- 1 online resource (24 min.).
- Place of Publication:
- Sunrise, FL : D.E. Visuals, 1996.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and current examples from a PR agency, a nonprofit organization and a small business! Excellent for any course in public relations, advertising, or marketing communications.
- Notes:
- Title from resource description page (viewed Mar. 12, 2014).
- OCLC:
- 874048488
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