1 option
Advertising layout. Part 1 : space allocations / produced by D.E. Visuals.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Communication in design.
- Advertising.
- Genre:
- Educational films.
- Physical Description:
- 1 online resource (20 min.).
- Place of Publication:
- Sunrise, FL : D.E. Visuals, 2011.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak 'rule of thirds.' Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of 'simplicity', 'unity' and 'harmony' in layout design.
- Notes:
- Title from resource description page (viewed Mar. 12, 2014).
- OCLC:
- 874048687
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.