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Psychology of advertising : a new century. Part I / produced and directed by Phil Rutsohn.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Genre:
- Educational films.
- Physical Description:
- 1 online resource (25 min.).
- Place of Publication:
- Sunrise, FL : D.E. Visuals, 2002.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Today, with increased competition, globalization and downsizing, marketers must demonstrate that their advertising expenditures are both efficient and effective. Consumers have been saturated with advertising messages; and, business is no longer willing to expend resources 'Just to get their message out to the market.' It's imperative that the advertiser understand the psychology behind buying motives and incorporate that understanding into their ads. Emphasizes five key psycho-sociological issues with examples drawn from TV commercials, print ads, and the Internet.
- Notes:
- Title from resource description page (viewed Mar. 12, 2014).
- OCLC:
- 874048520
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