1 option
Understanding generation Y, the $200b demographic / produced by Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing.
- Mass media.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (3 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Joe Kessler, president of The Intelligence Group, discusses how Generation Y is impacting the media industry. He speaks on Bloomberg Television's 'Street Smart.'
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890733371
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