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Planning & producing the advertisement / by Steve Clements.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Advertising.
- Genre:
- Educational films.
- Physical Description:
- 1 online resource (23 min.).
- Place of Publication:
- Sunrise, FL : D.E. Visuals, 2001.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
- Notes:
- Title from resource description page (viewed Mar. 12, 2014).
- OCLC:
- 874048348
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