1 option
Brain sell / produced by Paul Schneller.
- Format:
- Video
- Series:
- Academic Video Online
- Catalyst ; Series 12, Episode 19, Part 1
- Language:
- English
- Subjects (All):
- Advertising--Technological innovations.
- Advertising.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (5 min.)
- Place of Publication:
- New South Wales : ABC Commercial, 2011.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Advertisers have always wanted to get inside our heads and they claim to be getting closer than ever to doing just that. Products and advertising campaigns built on breakthroughs in neuroscience are already on the market, but Maryanne Demasi explores whether they're assisting the delivery of products better suited to our wants, or hijacking our free will to buy what we need.
- Notes:
- Title from resource description page (viewed July 10, 2014).
- OCLC:
- 885256170
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