Frontline. Generation like / correspondent, Douglas Rushkoff ; produced by Frank Koughan, Douglas Rushkoff.

Format:

Video

Contributor:

Koughan, Frank, producer.

Rushkoff, Douglas, producer, reporter.

WGBH Educational Foundation, production company.

Series:

Academic Video Online

Language:

English

Subjects (All):

Mass media and teenagers.

Social media--Psychological aspects.

Social media.

Target marketing.

Genre:

Documentary television programs.

Physical Description:

1 online resource (56 min.)

Place of Publication:

Arlington, VA : Public Broadcasting Service (PBS), 2014.

Language Note:

In English.

Original language in English.

System Details:

data file

Summary:

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In 'Generation Like,' Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

Notes:

Title from resource description page (viewed May 22, 2015).

OCLC:

904385093

Publisher Number:

ASP2800022/marc